When tasked to write an article on Digital Marketing Trends, I thought it needed a fresh approach to represent the changes we are experiencing from generative AI.

So, in the spirit of current trends, I decided to create an A/B test of my insights versus the responses generated by ChatGPT.

I was curious to see what ChatGPT would produce when I asked it to “write an article about the top 10 digital marketing trends for 2023 in the style of Greg Jarboe.”

The answers it generated are below in italics, and my analysis and evaluation are in regular text.

Top 10 Digital Marketing Trends For 2023, Written by ChatGPT

Here’s ChatGPT’s opening paragraph:

“The world of digital marketing is constantly changing, and keeping up with the latest trends is crucial for businesses that want to stay ahead of the competition.

In 2023, we can expect to see a number of exciting developments in the world of digital marketing, and I’ve rounded up the top 10 trends that are set to dominate the scene this year.”

Not bad…for a chatbot. But this was its second shot at writing a lead.

The first time around, I asked ChatGPT to “write a story about the top 10 digital marketing trends for 2023.” And it produced,

“Once upon a time, in the year 2023, the world of digital marketing was buzzing with excitement as the industry was on the cusp of a revolution.

With new technologies emerging and consumer behavior changing rapidly, businesses were eager to stay ahead of the curve and adopt the latest marketing trends.”

That’s when I remembered that ChatGPT is sensitive to tweaks to the input phrasing.

So, when I asked for a “story,” it gave me something I could tell my grandkids. But, when I asked for an “article,” it gave me something I could submit to my editors.

At first, I thought that I was training the chatbot.

Then, I realized that ChatGPT was training me.

Finally, I concluded that the model had been optimized for dialogue – and I’d received exactly what I was looking for on the second try.

That is not bad at all…for a model that usually guesses what the user intended.

But the tougher part of my A/B test was still ahead.

Here’s the first digital marketing trend that ChatGPT generated in response to my revised question:

1. Artificial Intelligence And Machine Learning

“AI and ML are transforming the way businesses operate, and they’re also revolutionizing the way we approach digital marketing.

By leveraging these technologies, businesses can deliver personalized experiences to their customers and automate tasks, freeing up time for marketers to focus on more strategic initiatives.”

Well, humans – especially ones who could demonstrate their E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) – shouldn’t try to select a different top trend.

Why? Because this is the right choice.

If you have doubts AI and ML are “revolutionizing the way we approach digital marketing,” Sundar Pichai, CEO of Google and Alphabet, “declared a ‘code red,’ upending existing plans and jump-starting A.I. development.”

All I can add is an example.

Google Analytics 4 (GA4) has a set of features called Analytics Intelligence, which apply Google’s machine learning models to analyze your data and predict future actions end-users may take.

And 412 Food Rescue, a non-profit organization based in Pittsburgh, needed to recruit more volunteers to deliver food from retailers to people experiencing food insecurity.

Automated Insights showed them that weekends tended to be a little bit slower in terms of volunteers and engagement, so they adjusted the social media campaigns that were driving traffic to their website.

They’ve cut their reporting time by 50%, freeing up their already limited staff to grow their impact throughout the community and expand to new cities.

Then see this for yourself, watch “Google Analytics: 412 Food Rescue Case Study.”

2. Voice Search Optimization

“With the rise of voice assistants like Amazon’s Alexa and Google Home, voice search is becoming increasingly popular.

To ensure that their products and services appear at the top of the results when consumers search using their voice, businesses are optimizing their content for voice search.”

I was still surprised that ChatGPT had selected voice search optimization as one of the top digital marketing trends. This prompted me to read a couple of recent articles on this topic, including:

After reading up on voice search, ChatGPT is spot on. And using the chatbot helped me to see around corners.

So, even if ChatGPT “may occasionally generate incorrect information,” I’d argue that this is not one of those occasions.

3. Interactive Content

“Interactive content, such as quizzes, surveys, and games, is becoming increasingly popular as a way for businesses to engage with their customers and gain valuable insights into their audience.

By providing a more interactive experience, businesses can build stronger relationships with consumers and create a more memorable brand experience.”

ChatGPT’s selection of this trend puzzled me.

So, I read Interactive Content: 10 Types To Engage Your Audience, which claimed, “interactivity is extremely important in the online world, and it will improve user experience.”

Okay. But is interactive content more important to SEO than, say, Google’s August 2022 helpful content update?

To answer this question, I’d need to conduct a multivariate test within this A/B test to determine if the chatbot has spotted a trend that we should focus on in 2023.

That’s doable.

Get City Dealz, SEO-PR, and Business Wire (disclaimer: I co-founded SEO-PR) won two awards in 2013 for an A/B/C test, which found a press release with a video got 55.4% more release views and 36.1% more link clicks – and a release with a photo had 4.6% more release views and 7.1% more link clicks – than a release with no multimedia.

In 2018, Business Wire launched Interactive Media news releases, which received 88 seconds of “active attention” compared to 30 seconds of “passive attention” for traditional news releases.

Business Wire also says the interactive format “engages audiences 30% – 50% more than traditional news releases.”

But I haven’t tested Interactive Media news releases yet. So, let’s just say the jury is still out on interactive content.

4. Micro-Moments

“As consumers are constantly on the go and using their mobile devices for quick information, businesses are focusing on micro-moments.

These are the moments when consumers need information immediately, and businesses are providing relevant and timely information at exactly the right moment.”

I was baffled by ChatGPT’s selection of micro-moments as one of the top digital marketing trends for 2023. It’s been a trend for more than a decade, so why should we refocus our attention on this now?

Well, ChatGPT’s knowledge of events after 2021 is limited. And back then, people were emerging from lockdowns during the global pandemic.

So, they suddenly started using their mobile devices again to search for “covid vaccine near me” or “Johnson and Johnson vaccine near me.”

Maybe these old micro-moments prompted the chatbot to select an outdated trend.

On the other hand, Think with Google has either published or updated 72 articles that mention “micro-moments” in the past year. (It’s worth noting that 55 of these articles were updated on Dec. 7, 2022, including The Basics of Micro-Moments, originally published in May 2015.)

So, does Google know something about micro-moments that we don’t know yet? Only time will tell.

5. Influencer Marketing

“Influencer marketing is becoming a staple in the digital marketing world, with businesses partnering with social media influencers to reach a wider audience and build brand awareness.

By tapping into the influence that these individuals have over their followers, businesses can reach new customers and drive conversions.”

I completely agree with ChatGPT’s selection of influencer marketing as one of the top digital marketing trends for 2023.

The data from this year’s Influencer Marketing Benchmark Report tells a very compelling story:

• Over 82% of brand marketers plan to dedicate a budget to influencer marketing in 2023.
• 67% of marketers intend to increase their influencer marketing expenditures.
• The influencer marketing industry is expected to be worth $21.1 billion in 2023 – a 29% growth YoY.
• 83% of marketers believe influence marketing is an effective form of marketing.

I recently commented “Worldwide interest in ‘influencer marketing’ passed ‘social media marketing’ in January 2018 and is now about two times greater.”

You can verify this for yourself by using Google Trends to compare web search interest in the topics “social media marketing” and “influencer marketing” in the U.S. from 2004 to the present. Here’s what you’ll see:

So, I wouldn’t be shocked to find that brands have started shifting even more of their budgets out of organic social media marketing and into influencer marketing in 2023.

6. Video Marketing

“Video content is becoming the dominant form of content on the internet, and businesses are incorporating video into their marketing strategies to reach consumers in new and engaging ways.

Whether it’s through social media, video advertisements, or product demos, video is a powerful tool for businesses to connect with their customers.”

I wholeheartedly agree with ChatGPT’s selection of video marketing as one of the top digital marketing trends for 2023.

But I asked myself, “Why should we refocus our attention on it now?”

During Alphabet’s fourth-quarter earnings call on Feb. 2, 2023, CEO Sundar Pichai said that YouTube Shorts has surpassed 50 billion daily views, up from 30 billion a year ago.

A day earlier, YouTube enabled creators to share advertising revenue from short-form videos.

That’s a good reason to refocus our attention on video marketing.

So, while many industry analysts are focused on TikTok and Instagram Reels, YouTube has steadily (and stealthily) become a leader in short-form video. And that’s a trend worth refocusing on, too.

7. Chatbots

“Chatbots are becoming more sophisticated, providing instant and personalized customer service.

This technology is freeing up time for businesses to focus on other tasks, and it’s also making it easier for consumers to get the information they need quickly and efficiently.”

Are chatbots one of this year’s top digital marketing trends? Give me a break.

Even David Leonhardt of The New York Times listed ChatGPT as one of the Seven Surprises of the past few months. His colleague Kevin Roose says, “ChatGPT is still young – only 2 months old! – and yet we’re already getting a glimpse of the many ways these A.I. chatbots could change our lives.”

But riddle me this: If ChatGPT has a “limited knowledge of (the) world and events after 2021,” how could it predict that chatbots will be one of the top digital marketing trends for 2023?

Has ChatGPT become self-aware? Or is the chatbot guilty of shameless self-promotion?

There’s a serious answer to these whimsical questions.

To discover it, read Google CEO Confirms AI Features Coming To Search ‘Soon’, which includes a statement from Google’s CEO regarding a new, ChatGPT-like service.

According to Pichai,

“In 2021, we shared next-gen language + conversation capabilities powered by our Language Model for Dialogue Applications (LaMDA). Coming soon: Bard, a new experimental conversational #GoogleAI service powered by LaMDA.”

So, are chatbots one of this year’s top digital marketing trends? I’d call that a big yes.

8. Personalization

“With data becoming increasingly accessible, businesses are leveraging this information to deliver personalized experiences to their customers.

From targeted ads to customized content recommendations, personalization is key to delivering a unique and engaging customer experience.”

I strongly disagree with ChatGPT’s selection of this trend.

Personalization was one of the top digital marketing trends in the past.

But it’s now facing strong headwinds from consumers, who use ad blockers to avoid intrusive or repetitive ads;  privacy regulations, such as GDPR and CCPA; and privacy changes by key players, like Google and Apple.

With growing privacy concerns, consumers are rethinking what data they’re willing to give to brands, and this is forcing marketers to change their perception of personalization

In 2023, our attention should shift to “predictive audiences.”

What are these? In GA4, a predictive audience is a group of users with at least one condition based on a predictive metric.

For example, you can build an audience of “predicted 28-day top spenders” that includes users who are predicted to generate the most revenue in the next 28 days.

Last year, I wrote,

“McDonald’s Hong Kong met its goal of growing mobile orders using a predictive audience of ‘likely 7-day purchasers.’

They exported this audience to Google Ads – and increased their app orders more than six times. They also saw a 2.3 times stronger ROI, a 5.6 times increase in revenue, and a 63% reduction in cost per action.”

So, you should stop fighting the last war and start winning kudos from your CMO or clients by creating predictive audiences in 2023.

9. Social Media Advertising

“Social media advertising is continuing to grow, with businesses leveraging platforms like Facebook, Instagram, and LinkedIn to reach their target audience and drive conversions.

Whether it’s through sponsored content, display ads, or influencer partnerships, social media advertising is an effective way for businesses to reach new customers and build brand awareness.”

I generally agree with ChatGPT about this trend – with a few caveats.

Social media advertising will continue to grow.

I believe advertisers should move some of their ad budgets out of Facebook and Twitter and into YouTube, Snapchat, TikTok, Pinterest, and LinkedIn in 2023.

Advertisers should also move more of the ad budgets out of display ads and into social video ads.

In fact, Video now accounts for over half of all social network ad revenues, according to Evelyn Mitchell of Insider Intelligence.

And she acknowledged, “Previously, we didn’t expect video to hit the 50% milestone until after 2024. With advertisers preserving more of their social video budgets during the downturn, this trend was accelerated.”

There’s one other bit of critical data to digest: Social video ad spending is expected to grow 21.2% in 2023.

But the biggest growth driver in digital video ad spending is connected TV (CTV), which will grow 27.2% this year.

10. Virtual And Augmented Reality

“Virtual and augmented reality is becoming more widespread, allowing businesses to create immersive experiences for their customers.

From virtual product demonstrations to augmented reality shopping, these technologies are providing a new way for businesses to connect with their customers and create a more engaging brand experience.”

If personalization is an example of fighting the last war, then virtual and augmented reality is an example of a bridge too far.

VR and AR may become top trends in three to five years, but not in 2023.

Back in 2016, I said, “Sometimes you need to step back – way back – to get a different perspective on the challenges and opportunities facing marketers today.”

So, when virtual and augmented reality become top trends in 2026 to 2028, don’t be surprised if other formats – from short-form and long-form to stories and live streaming – continue to be popular on a variety of devices, from smartphones and laptops to smart TVs and gaming consoles, too.

The Verdict On ChatGPT?

Here’s ChatGPT’s closing paragraph:

“In conclusion, these are just a few of the digital marketing trends that are set to dominate the scene in 2023. By staying ahead of the curve and adopting these new technologies and strategies, businesses can reach new customers, build brand awareness, and stay ahead of the competition.”

Not bad, not bad at all…for a chatbot.

So, in an era of digital transformation, could you trust a list of trends from a large language model that suffers from artificial intelligence hallucination?

And, in a time when you need to understand the latest shifts in consumer behaviors, needs, and beliefs, should you believe a forecast created by a chatbot that admits it has a “limited knowledge of (the) world and events after 2021”?

Finally, would you prefer a thousand-word summary of digital marketing trends from an AI system or insights from a human with expertise on the topic?

But this hasn’t been a legendary timber-cutting contest nor an actual A/B test.

You don’t need to choose between ChatGPT’s answers and mine.

Heck, you can compare and contrast them, just as I have.

In fact, I plan to continue using OpenAI’s chatbot in 2023 – unless Google’s Bard turns out to be significantly better. (But I haven’t tested Bard yet.)

In Conclusion

Let me close this article by sharing the concluding paragraph of ChatGPT’s first response, which the chatbot gave me when I asked it to “write a story about the top 10 digital marketing trends for 2023.”

“In conclusion, the world of digital marketing was evolving at a rapid pace, and businesses were embracing these new trends to stay ahead of the competition and meet the changing needs of consumers.”

More resources:

Featured Image: Sergii Gnatiuk/Shutterstock

Pero Stickler, que tiene casi 10 millones de seguidores en TikTok, no está preocupado. Eso se debe en parte al hecho de que ya tiene más de 1 millón de seguidores en Instagram, 268 000 suscriptores en YouTube y 116 000 seguidores en Facebook. También se siente alentada por las marcas que ya están cambiando sus dólares de marketing de influencers a otras plataformas por temor a que los anuncios que compran en TikTok no sean tan perennes como lo fueron antes.

En el último episodio de Digiday Podcast, Stickler inicia la tercera Serie de creadores anual, un lapso de episodios de cuatro semanas, que analizará el auge del video vertical de formato corto y cómo los creadores, como Stickler, han sido capaz de crecer seguidores considerables.

A continuación se muestran los aspectos más destacados de la conversación, que se han editado ligeramente para mayor claridad y duración.

Ser exigente con las ofertas de marca, incluso con menos eventos en la plataforma

Debido a toda esta prohibición potencial, las marcas han estado retrocediendo [from TikTok]. Realmente no quieren invertir en esto. [platform] si no va a ser contenido perenne que va a estar en esta aplicación, seguirá ganando visitas y la gente lo verá. Así que me ha hecho dar un paso atrás y realmente darme cuenta de que lo único que tengo es mi reputación. Así que no es más difícil para mí decir no a las marcas ahora, incluso en este punto cuando es más perjudicial cuando las cosas se paralizan. Es estresante, da miedo. Por ejemplo, tengo una hija y estoy tratando de comprar un lugar, pero es solo hacer toda la logística en tu mente y darte cuenta de que si digo que no y mantengo mi reputación, eso es más importante. [than saying yes to brand deals for products or brands that I don’t like].

Había una marca que recuerdo [I did an ad for]. Era como una marca OK. Era un producto barato, y creo que costaba como $10. Y yo estoy como, nunca usaría esto. Y durante meses, me sentí tan culpable por hacer el anuncio. Y yo estaba como, nunca más. Nunca más volveré a hacer eso y comprometer mi integridad por un cheque de pago. Al final del día, eso no hará que su negocio prospere. No va a conseguir que la gente confíe en ti. No te llevará al punto en el que puedas hacer tu propio producto y no tengas que trabajar para otras personas.

No preocupado, incluso ante una posible prohibición.

Sé que si TikTok terminara mañana, estaría bien. Pero también creo que como creador, cada vez que haces algo respaldado por el miedo, agrega un poco más [aggression into how you approach posting on platforms]. Me estoy dando cuenta de que estoy trabajando mucho en YouTube ahora y ahora también estoy volviendo a Facebook. [and] No recuerdo la última vez que usé Facebook. Así que soy yo volviendo a estar en contacto con estas cosas, porque es lo más inteligente que se puede hacer.

Leí todo el proyecto de ley y vi toda la audiencia que tuvieron, pero es un poco difícil de comprender que lo harían. [ban TikTok] pero de cualquier manera, todo estará bien. No quiero estresarme por eso. pero si, no [having] todos mis huevos [in one TikTok basket]. [I] hay que dar un paso atrás y distribuir [my] energía.

Crear audiencias en nuevas plataformas sabiendo lo que quieren

Mi gente de YouTube ve un lado totalmente diferente de mí. Me ven en lapsos de 10 a 20 minutos hablando de mis emociones. Instagram ve un lado diferente de mí a través de Stories, como más tiempo con mi hija, algunas fotos de esto es lo que hice, esto es lo que tengo en mente. Y TikTok ve esto muy curado. [version of me] — a veces, porque a veces voy allí y estoy llorando a mares.

Así que trato de mirar [my audience] como el mismo [across platforms], pero creo que la gente sabe a dónde ir, no quiero decir qué versión de mí quieren, pero obtienes diferentes lados de mí según la plataforma. No porque esté tratando de ser de alguna manera, pero siento que en YouTube, puedo hablar más porque ahora tengo 20 minutos en lugar de 60 segundos para mantener su atención. Y en Instagram, puedo estar más tranquila y relajada porque es una historia del día a día o es una [photo]. Es lo que quieran de mí.

https://digiday.com/?p=499784

This post was sponsored by The Nine. The opinions expressed in this article are the sponsor’s own.

How do you ensure your website ranks ahead of the competition?

What hurdles could be causing you to rank lower than you’d like?

As a professional marketer, you understand how vital search engine optimization is.

By optimizing your site, you can improve your search engine rankings, increase traffic, and increase revenue by getting ahead of your competition with an in-depth SEO strategy.

But sometimes, there can be minor hurdles, such as execution, that can drop your location on search engine results pages (SERPs) by one or two positions.

After working with hundreds of websites, we’ve found that two things should be critical in your SEO process:

1. Targeted SEO.
2. The best possible technology stack in the industry.

We want to show you how targeted SEO works and the best practices for partnering with experts to achieve higher rankings.

1. Start With Targeted SEO & Keyword Research

Your website is only as good as its keyword research.

You know the power of a proven process. So let’s talk about the proven technique of Targeted SEO.

What Is Targeted SEO?

Targeted SEO refers to the practice of optimizing your website’s content and structure to attract a specific audience of potential customers who are looking for businesses like yours through search engines.

It involves using keywords, meta descriptions, and other on-page optimization techniques that align with the specific interests and needs of your target audience.

Targeted SEO is a practical solution that can morph into your specific SEO goals and targets.

The key to successful targeted SEO is understanding your audience’s search intent and behavior.

This means knowing:

• Which keywords your audience uses when searching for products or services.
• What questions your target audience frequently asks.
• What type of content your audience prefers.

By incorporating this knowledge into your SEO strategy, you can create a website that is tailored to the needs of your target audience, resulting in:

• Higher search engine rankings.
• Increased traffic
• Higher conversion rates.

What Is On-Page SEO?

Knowing and utilizing your audience’s keywords, questions, and preferred content types in the form of front-facing web content is often referred to as On-Page SEO.

On-Page SEO ensures your website is optimized for search engines and provides a great user experience.

It also includes the creation of new content based on your content strategy, which should center on skyscraper-style content and hub-style content.

These elements work together to increase organic search visibility and improve rankings.

Your goal is to not only boost your rankings but also engage customers and create lasting relationships with them.

How Do I Do Targeted SEO?

Start by:

1. Determining top keywords based on keyword research and insights about primary services. (Yes, this works for ecommerce sites, too.)
2. Developing three to five analysis groups based on top keywords in Market Brew (an amazing tool in our tech stack that models search engines like Google).  More about that below.
3. Applying Market Brew prioritized action steps to your landing page or website.

At The Nine, we use data and expertise combined with in-depth conversations with you and your team to uncover and locate those keywords for you.

Now that you have your targeted SEO keywords, it’s time to make sure your website is ready to go from a technical standpoint.

Each of the following areas is a key pillar of SEO execution.

2. Technical SEO Work

Technical SEO is the process of optimizing your website and server architecture in a way that enables search engine spiders to crawl and index your site more effectively.

By focusing on technical SEO, website owners aim to improve their organic search ranking by ensuring that their site can be more easily and accurately understood by search engines such as Google or Bing.

Some of the key aspects of technical SEO include:

• Improving website speed and load times.
• Implementing site security measures like HTTPS encryption.
• Optimizing website architecture and navigation
• Ensuring website code is clean and compliant with recognized web standards.

Other important technical SEO factors include:

• Using structured data.
• Ensuring mobile-friendliness
• Managing XML sitemaps and robot.txt files
• Making sure that pages are appropriately tagged with header tags and meta descriptions.

First up, audit your site from top-to-bottom, identify any technical issues that are preventing your website from achieving its highest potential, and create strategies to fix them quickly and efficiently.

A list of technical issues could include:

• Not having HTTPS encryption.
• Not having header tags (H1) and meta descriptions.
• Having a website that is not mobile-friendly (doesn’t adapt to screen size).
• Having duplicate pages or content on your site.
• Using oversized images and video that slow loading speed.
• Having unused JavaScript files that slow loading speed.

Perform your next technical analysis the easy way when you optimize your website with The Nine.

3. Site Structure

Next, make sure your website and internal linking structure maximizes search engine performance.

Create an ideal page hierarchy that is easy for crawling bots to understand.

4. Page Speed

Slow-loading pages can be detrimental to the success of websites.

To rank higher, you’ll need to optimize the speed of all pages on your site by:

• Minifying code.
• Leveraging browser caching techniques.
• Optimizing images.
• Optimizing videos, and more.

Learn more about how to optimize your page speed with The Nine.

5. Locate & Solve Index Coverage Errors

Identify any errors or difficulties Google may have encountered while trying to crawl or index content so you don’t miss out on crucial opportunities for visibility in SERPs.

Here is what it looks like in Google Search Console:

6. Server Errors

If there are server-related problems that prevent web pages from being indexed correctly, take care of it swiftly so nothing gets lost in translation with crawlers.

Again, Google Search Console can provide you with the information below:

Screenshot from Google Search Console, April 2023

Screenshot from Google Search Console, April 2023

7. Implement A Trusted Tech Stack

At The Nine, we use a variety of SEO tools to improve our website’s visibility and organic search rankings.

Among these tools are:

• Google Search Console.
• SEMRush.
• Market Brew.

These tools give us an edge in improving website visibility, identifying top-performing keywords, and staying ahead of the competition.

What Is Market Brew?

Market Brew is a search engine that was built to model other search engines. That means we can effectively create a Google simulator to test optimizations and forecast SEO rankings.

It’s the most sophisticated SEO software platform on the market.

It can identify statistical discrepancies between your website’s landing pages and those of higher-performing sites. With this information, we can provide precise predictions regarding your search engine rankings, empowering you to stay ahead of your competitors.

Market Brew’s search engine models allow us to analyze your site like no other SEO tool.

Here at The Nine, we work with the best. With Market Brew in our tech stack, we can provide our clients with the best optimization strategy.

How To Use Each Martech Tool In Your Strategy

You can easily and efficiently build a Targeted SEO strategy for your priority keyword(s) and landing page that relies on SEO intelligence from AI tools, like Market Brew.

For each Google algorithm analyzed by the tools in your stack, you can:

• Evaluate your landing page.
• Evaluate each competitor’s landing page in those same search results.
• Determine the competitor landing page performing the best in that algorithm.
• Discover the differences between your landing page and the outperforming landing page.
• Make optimizations to close this statistical gap.
• See the new forecasted ranking position.

The downside is that creating and analyzing current Google algorithms can be time-consuming.

Working with The Nine can give your strategy access to this valuable information.

Our services go beyond using advanced SEO tools. Our team is considered one of the top SEO experts in utilizing these new tools and will work with you every step to ensure you leverage the most out of this technology advantage.

How To Access Market Brew At A Fraction Of The Cost

Although Market Brew is considered the most sophisticated SEO tool available in the market, major brands have had a considerable advantage over businesses with smaller budgets, as it traditionally comes with a higher minimum commitment.

With The Nine, there is a way to access this top-tier software and compete with industry leaders.

The Nine benefits from a reduced cost due to leveraging the scale of its business with Market Brew. As a result, The Nine can offer you access to the powerful Market Brew search engine modeling platform at a more affordable price.

By taking advantage of its scale and negotiating power, The Nine can offer smaller packages of Market Brew’s platform to its clients, creating a vast opportunity for businesses that would otherwise be unable to access the most advanced SEO software on the market.

These powerful AI-driven insights enable businesses to capitalize on opportunities and take advantage of the latest strategies for success in today’s competitive landscape.

Market Brew also enables our team to offer comprehensive reports of website performance. With these advanced insights, businesses can invest in advanced search engine optimization without feeling overwhelmed.

8. Track Your Results

We understand the importance of measuring SEO rankings over time, so each month, you should track your analytics by:

• Updating your average placement for your targeted keywords.
• Analyzing your SERP locations and snippets to understand your level of success.

This way, you’ll always be on top of your SEO rankings.

Measuring The Effectiveness Of Targeted SEO

To make sure you get the results they want, we track and measure Targeted SEO’s effectiveness. You can track progress and identify areas for improvement with ranking and progress reports.

By leveraging various SEO tools and techniques, you can gain valuable insight into how your website performs and what changes need to be made to increase visibility and generate more sales.

Our SEO experts analyze the collected data to identify areas of improvement and then work on implementing those changes.

We may focus on improving your:

• Growth.
• Website’s organic ranking by optimizing its content.
• Backlink building.
• Search rankings.
• Website’s design or layout to make it easier for visitors to find what they’re looking for and encourage them to stay longer.
• User experience by streamlining checkout processes or offering incentives such as free shipping or discounts.

Ultimately, these tactics help target potential customers based on specific criteria – such as:

• Location.
• Search terms used in search engines.
• Demographic information – ensuring that the right audience finds the website.

For example, Mii Estilo came to The Nine with a severe need for an SEO reboot. Their founder sought out The Nine to help.

Working together, The Nine and Mii Estilo have achieved an impressive 158% revenue increase over time, with SEO replacing social advertising with organic traffic.

By making informed decisions about how to optimize your website based on measurable results from your SEO efforts, you can take your ecommerce capabilities to the next level.

Don’t have time to dedicate to a monthly analysis of your SEO strategy?

We will send you a report showing your average placement for the keywords and locations you’re targeting.

You don’t have to worry about being left in the dark or feeling confused about how to improve your ranking.

We are here to guide you every step of the way.

After working with us, expect to see:

• Increased visibility, measured in impressions.
• Increased traffic, measured in organic sessions on your website.
• High-converting leads from search engines who trust you because search engines trust you.

We know what it takes to get there. Years of experience in this field have taught us how to optimize websites for maximum visibility and success.

We’ve helped countless businesses like yours reach their desired goals; allow us to help yours, too.

Rank Higher With Optimized Content

Our SEO consultants work with you to find the best keywords for your site with Targeted SEO.

Next, we develop customized search engine optimization strategies, including technical SEO recommendations, on-page optimization, off-page optimization, or SEO support as needed.

Gain A Personalized Approach To SEO

We listen to your brand’s goals and needs to create a customized strategy. We ensure your website is search engine friendly, and measurable results help you grow your business.

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Necesitaban tecnología que fuera mejor para hacer coincidir a los anunciantes con las audiencias que visitaban el sitio de anuncios clasificados en línea. Este no es un problema fácil de resolver, pero algo tenía que cambiar. El equipo de anuncios de Gumtree hizo exactamente eso en enero pasado, cuando cambió el antiguo socio de administración de datos por otro (Permutive).

“Veíamos tasas de coincidencia inferiores al 40 % con esa plataforma de administración de datos en particular, y estaba causando algunos problemas de escala”, dijo Victoria Trevillion, directora de tecnología publicitaria y operaciones en Gumtree.

Si bien el sitio de clasificados en línea no reveló cuáles eran esas tasas de coincidencia más nuevas, los resultados sugieren que son significativamente más altas.

Esto es lo que esto significa en términos comerciales fríos y duros: la tasa de clics de esas campañas publicitarias directas durante los primeros tres meses del año fue alrededor de un 36% más alta que para todo 2022; esto incluye programática garantizada, programática directa y pedidos de inserción, pero no mercados privados. El costo promedio por cada mil impresiones de este inventario directo durante el mismo período aumentó un 14 % con respecto al mismo período hace un año.

Por impresionantes que fueran estos resultados, los beneficios a largo plazo de los cambios aún son un poco confusos. Sí, esos números han despertado el interés de más anunciantes en el uso de los datos de Gumtree para anunciarse en sus sitios, pero eso no siempre se convierte en intención. De hecho, la mayor parte del dinero publicitario que recauda Gumtree proviene del mercado programático abierto. Después de todo, es más barato y logísticamente más fácil anunciarse de esta manera.

“El mercado abierto representa aproximadamente el 60 % de nuestro negocio, pero eso también incluye nuestro inventario de aplicaciones donde los mercados abiertos son más dominantes”, dijo Trevillion. “El cuarenta por ciento es directo, y de ese 70% es directo [insertion orders and programmatic guaranteed] y 30% mercados privados”.

No permanecerá así, pero el cambio no será rápido. Los vendedores no son más que criaturas de hábitos. Les toma un tiempo adoptar algo nuevo, e incluso cuando lo hacen, no se comprometen completamente de inmediato. Aún así, de todos los problemas que podrían salir mal con esta parte del negocio de anuncios de Gumtree, este es manejable, ya que es más una cuestión de cuándo se resuelve, no de si se resuelve. Gumtree ha visto lo suficiente durante el último año para creer que más anunciantes verán el valor de sus datos.

“Durante el último año más o menos, tuvimos alrededor de 400 audiencias diferentes [segments] eso ha sido aditivo”, dijo Trevillion.

Por supuesto, algunas de esas audiencias son iteraciones diferentes de lo mismo, por ejemplo, una versión de 30 días de un segmento de audiencia en particular o una versión de 60 días. Pero Gumtree también ha podido agregar más tipos de audiencia, desde segmentos similares más nuevos hasta segmentos llenos de personas que hicieron clic en campañas anteriores, todo gracias a esos cambios. Y como resultado, más anunciantes han querido comprarlos y, en algunos casos, pagar más por ellos.

Gumtree probó qué tan grande era esa demanda en noviembre pasado cuando aumentó sus tarifas para campañas directas en un 10% luego de una revisión de los cambios antes mencionados.

“Históricamente, probablemente más del 50 % de nuestros ingresos provenían de clientes de automóviles, lo que obviamente ha sido un desafío, pero hemos podido usar audiencias e información para diversificarnos y alejarnos de ese gasto”, dijo Trevillion.

No obstante, los anunciantes de automóviles siguen siendo una parte clave del negocio publicitario de Gumtree. De hecho, han sido algunos de los más progresistas para adaptarse a los cambios del sitio de clasificados en línea.

Un comercializador anónimo usó las ideas que Gumtree compartió sobre los usuarios que probablemente comprarían un vehículo eléctrico para cambiar su creatividad. Normalmente, es una rareza que los vendedores como este le den retroalimentación a Gumtree sobre la base de las ideas compartidas, y mucho menos actuar en consecuencia.

Sin embargo, para muchos más especialistas en marketing, ver lo máximo en este tipo de datos es un trabajo en progreso. Como en, es más una cuestión de cuándo, no si, debido a la lenta degradación del seguimiento de terceros. Cuanto más suceda esto, más importante será para los especialistas en marketing explorar e implementar estrategias de datos alternativas, incluido el aprovechamiento de datos de editores como Gumtree.

“Los especialistas en marketing no deberían esperar a que Google realice cambios en la capacidad de direccionamiento de terceros para adaptar su estrategia de primera porque cualquier cosa de primera parte, ya sean datos de primera parte o identificaciones de primera parte, es una forma mucho más efectiva de ejecutar cualquier campaña publicitaria sobre aquellas que usan cookies o identificaciones de terceros”, dijo Phil Acton, gerente de país del proveedor de tecnología publicitaria Adform. “De esta manera, el vendedor obtiene mucha más información y datos sobre alguien de lo que obtendría si dependiera del seguimiento de terceros”.