Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand.

Pulling that information together takes time and effort, so we’ve done the legwork for you.

Our complete marketing calendar for 2025 with a template gives you all the information you need to plan your content.

You can customize this easily referenceable table and pull out the relevant dates for your business to create your own 2025 marketing calendar.

For planning content and social media campaigns, using a marketing calendar gives you insights and opportunities to tie your content into well-known events in engaging ways.

These range from big sporting events to awareness months that you can plan content around to public holidays so you can leverage them for engagement.

Free Marketing Calendar And Template For 2025

Below, we have listed some of the major holiday highlights for 2025. We have also compiled a free spreadsheet that lists many obscure awareness days to help you plan content in any niche.

The full marketing calendar and template are available at the end of the article, with a breakdown of each month.

This calendar focuses mainly on the U.S. and Canada, with some major international and religious holidays included.

Your 2025 Holiday Marketing Calendar

January

January is a time of resolutions and fresh starts, with many picking a goal for the year or looking to make a change.

It can be a slow start, given that many people are still recovering from the end of last year, but that gives you time to plan your calendar and ease into a new year of content.

There are plenty of broad activities to lean into, like Veganuary and National Hobby Month, to connect with audience lifestyles.

Events in January always have all eyes on them, too, like the Golden Globes and Winter X Games, so content around them can kickstart your 2025 engagement.

Monthly Observances

• International Creativity Month
• National Blood Donor Month
• National Braille Literacy Month
• National Hobby Month
• Dry January
• Veganuary

Weekly Observances

• January 1-7 – New Year’s Resolutions Week
• January 1-7 – Celebration of Life Week
• January 12-18 – National Pizza Week
• January 12-18 – Home Office and Security Week

Days

• January 1 – New Year’s Day
• January 1 – Global Family Day
• January 2 – National Science Fiction Day
• January 4 – World Braille Day
• January 5 – National Screenwriters Day
• January 5 – 82^nd Annual Golden Globes Awards
• January 6 – Epiphany
• January 7 – Orthodox Christmas Day
• January 11 – International Thank You Day
• January 13 – Korean American Day
• January 13 – Stephen Foster Memorial Day
• January 14 – Orthodox New Year
• January 14 – Ratification Day
• January 17 – Ditch New Year’s Resolutions Day
• January 17 – Benjamin Franklin Day
• January 20 – Martin Luther King Jr. Day
• January 20 – Inauguration Day
• January 21 – National Hug Day
• January 23 – National Pie Day
• January 23-25 – Winter X Games
• January 23 (to February 2) – Sundance Film Festival
• January 24 – International Day of Education
• January 27 – International Holocaust Remembrance Day
• January 28 – Data Privacy Day
• January 29 – Lunar New Year

Popular Hashtags For January

• #NewYearsDay
• #ScienceFictionDay
• #NationalTriviaDay
• #NationalBirdDay
• #NationalStickerDay
• #GetToKnowYourCustomersDay
• #CheeseLoversDay
• #MLKDay
• #NationalHuggingDay
• #PieDay
• #NationalComplimentDay
• #PrivacyAware

February

Despite being the shortest month, February is full of interesting events you can leverage for your marketing campaigns.

The colder days can leave people looking for things to get involved with from the comfort of their homes. So, make sure your content is working in line with popular days to attract people to your organization’s content.

February may be short, but it offers plenty of opportunities to tap into the heart of the season and connect with your audience.

Monthly Observances

• Black History Month
• American Heart Month
• National Heart Month
• National Weddings Month
• National Cancer Prevention Month
• National Library Lovers Month
• Celebration of Chocolate Month

Weekly Observances

• February 6-11 – New York Fashion Week
• February 7-13 – African Heritage and Health Week
• February 9-15 – Freelance Writers Appreciation Week
• February 9-15 – International Flirting Week
• February 14-20 – Random Acts of Kindness Week
• February 16-22 – Engineers’ Week
• February 17-23 – National Pancake Week
• February 24-March 2 – National Eating Disorders Awareness Week

Days

• February 1 – First Day of Black History Month
• February 1 – National Freedom Day
• February 1 – National Change Your Password Day
• February 2 – Groundhog Day
• February 2 – 67^th Annual Grammy Awards
• February 4 – World Cancer Day
• February 5 – National Girls and Women in Sports Day
• February 9 – National Pizza Day
• February 9 – Super Bowl LIX
• February 11 – International Day of Women and Girls in Science
• February 12 – Abraham Lincoln’s Birthday
• February 12 – Red Hand Day
• February 12 – Georgia Day
• February 12 – Darwin Day
• February 13 – World Radio Day
• February 14 – Valentine’s Day
• February 15 – Susan B. Anthony’s Birthday
• February 16 – NBA All-Stars
• February 17 – Presidents’ Day
• February 22 – George Washington’s Birthday
• February 28 – Ramadan starts

Popular Hashtags For February

• #GroundhogDay
• #WorldCancerDay
• #NationalWeatherpersonsDay
• #SendACardToAFriendDay
• #BoyScoutsDay
• #NationalPizzaDay
• #ValentinesDay
• #RandomActsOfKindnessDay
• #PresidentsDay
• #LoveYourPetDay

March

March marks the beginning of spring, and the days start to get longer. Whether March Madness turns up the heat or Pi Day inspires a little fun, there are plenty of exciting events to get your content involved with.

Some of the monthly observances, such as Women’s History Month or The Great American Cleanup, can serve as great causes for regular engagement this month.

Monthly Observances

• Women’s History Month
• Nutrition Month
• Music in Our Schools Month
• Craft Month
• American Red Cross Month
• The Great American Cleanup
• Ramadan ends on March 29

Weekly Observances

• March 9-15 – Girl Scout Week
• March 9-15 – National Sleep Awareness Week
• March 18-24 – National Agriculture Week
• March 23-29 – National Cleaning Week

Days

• March 1 – Zero Discrimination Day
• March 2 – 97^th Academy Awards Ceremony
• March 3 – World Wildlife Day
• March 3 – National Anthem Day
• March 4 – International HPV Awareness Day
• March 4 – Mardi Gras
• March 7 – Employee Appreciation Day
• March 7 – Global Unplugging Day
• March 8 – International Women’s Day
• March 9 – Daylight Savings
• March 13 – Purim
• March 14 – Pi Day
• March 14 – World Sleep Day
• March 15 – The Ides of March
• March 17 – St. Patrick’s Day
• March 18 – NCAA March Madness
• March 18 – Global Recycling Day
• March 20 – Nowruz
• March 20 – Spring Equinox
• March 22 – World Water Day
• March 26 – Epilepsy Awareness Day
• March 27 – World Theatre Day
• March 27 – MLB Opening Day
• March 29 – Ramadan ends
• March 30-31 – Eid-Al-Fitr

Popular Hashtags for March

• #PeanutButterLoversDay
• #EmployeeAppreciationDay
• #ReadAcrossAmerica
• #DrSeuss
• #WorldWildlifeDay
• #NationalGrammarDay
• #BeBoldForChange
• #DaylightSavings
• #PiDay
• #StPatricksDay
• #FirstDayofSpring
• #WorldWaterDay
• #NationalPuppyDay
• #PurpleDay
• #NationalDoctorsDay
• #EarthHour

April

April is probably best known for April Fools’ Day, and a chance to get creative with parody and spoof content for your calendar that can make your customers smile.

Earth Month also means you can make more eco-friendly posts about your organization’s commitment to reducing its impact on the planet.

You also might want to get your cape out of storage on April 28 for National Superhero Day.

Monthly Observances

• Earth Month
• National Autism Awareness Month
• Parkinson’s Awareness Month
• Celebrate Diversity Month
• Stress Awareness Month

Weekly Observances

• April 20-26 – National Volunteer Week
• April 20-26 – Administrative Professionals Week
• April 21-25 – Every Kid Healthy Week
• April 21-27 – Animal Cruelty/Human Violence Awareness Week

Days

• April 1 – April Fool’s Day
• April 2 – World Autism Awareness Day
• April 2 – International Children’s Book Day
• April 2 – National Walking Day
• April 7 – National Beer Day
• April 7 – World Health Day
• April 7-13 – Masters Tournament PGA
• April 11 – National Pet Day
• April 11-13/18-20 – Coachella Music Festival
• April 12 – Passover starts
• April 13 – Thomas Jefferson’s Birthday
• April 13 – Palm Sunday
• April 13-15 – Songkran
• April 15 – American Sign Language Day
• April 15 – Tax Day
• April 16 – Emancipation Day
• April 17 – Maundy Thursday
• April 18 – Good Friday
• April 19 – Holy Saturday
• April 19 – Patriots’ Day
• April 20 – Easter Sunday
• April 20 – Passover ends
• April 21 – Easter Monday
• April 21 – Boston Marathon
• April 21 – World Creativity and Innovation Day
• April 22 – Earth Day
• April 23 – Yom HaShoah
• April 25 – Arbor Day
• April 27 – World Design Day
• April 28 – National Superhero Day
• April 30 – National Honesty Day
• April 30 – Yom Ha’atzmaut

Popular Hashtags For April:

• #AprilFools
• #WAAD
• #FindARainbowDay
• #NationalWalkingDay
• #LetsTalk
• #EqualPayDay
• #TaxDay
• #NH5D
• #NationalLookAlikeDay
• #AdministrativeProfessionalsDay
• #DenimDay
• #EndMalariaForGood
• #COUNTONME
• #ArborDay
• #NationalHonestyDay
• #AdoptAShelterPetDay

May

May brings a lot of variety with it as there are plenty of good causes to raise awareness for, plus major sporting events and unique celebrations you can join in with.

Cinco de Mayo, the Kentucky Derby, and Memorial Day are just a few examples of events that will have lots of people paying attention and can make for great marketing themes.

Monthly Observances

• ALS Awareness
• Asthma Awareness Month
• Asian Pacific American Heritage Month
• Jewish American Heritage Month
• National Celiac Disease Awareness Month
• National Clean Air Month
• Better Sleep Month
• Lupus Awareness Month

Weekly Observances

• May 4-10 – National Pet Week
• May 4-10 – National Travel & Tourism Week
• May 4-10 – Drinking Water Week
• May 6-12 – National Nurses Week
• May 11-17 – Food Allergy Awareness Week

Days

• May 1 – May Day
• May 1 – Law Day
• May 1 – Lei Day
• May 1 – World Password Day
• May 3 – Kentucky Derby
• May 4 – Star Wars Day
• May 4 – International Firefighters Day
• May 5 – Cinco De Mayo
• May 6 – National Nurses Day
• May 8 – World Red Cross and Red Crescent Day
• May 10 – World Lupus Day
• May 10 – World Fair Trade Day
• May 11 – Mother’s Day
• May 15-18 – PGA Championship
• May 15 – International Day of Families
• May 16 – Malcolm X Day
• May 17 – Internet Day
• May 18 – National HIV Vaccine Awareness Day
• May 19 – Victoria Day (Canada)
• May 20 – World Bee Day
• May 21 – World Meditation Day
• May 25 – Geek Pride Day
• May 25-June 8 – French Open
• May 25 – Indianapolis 500
• May 26 – Memorial Day
• May 28 – World Hunger Day
• May 31 – Chinese Dragon Boat Festival

Popular Hashtags For May:

• #RedNoseDay
• #MayDay
• #WorldPasswordDay
• #StarWarsDay & #Maythe4thBeWithYou
• #InternationalFirefightersDay
• #CincoDeMayo
• #MothersDay
• #BTWD
• #MemorialDay & #MDW

June

Once June has arrived, it’s finally starting to feel like summer. Everyone wants to make the most of the sunshine, and the positive energies are flowing.

Given that June also marks Great Outdoors Month, this is a great opportunity to make your brand a must-have companion for planning a beachside vacation or hosting a cookout.

You can also show your support for LGBTQ+ Pride, Flag Day, and Father’s Day, along with all the other events listed here.

Monthly Observances

• LGBTQ Pride Month
• Caribbean-American Heritage Month
• Great Outdoors Month
• Men’s Health Month
• National Safety Month
• National Zoo and Aquarium Month

Weekly Observances

• June 1-7 – National Garden Week
• June 1-7 – National Headache Awareness Week
• June 9-15 – National Men’s Health Week
• June 15-21 – National Roller Coaster Week

Days

• June 1 – Global Parents Day
• June 11 – Shavuot
• June 5 – Hot Air Balloon Day
• June 5 – World Environment Day
• June 6 – D-Day
• June 7 – Belmont Stakes
• June 8 – World Oceans Day
• June 8 – National Best Friends Day
• June 8 – Tony Awards
• June 9 – Donald Duck Day
• June 11 – Kamehameha Day
• June 12-15 – Bonnaroo Music Festival
• June 12-15 – U.S. Open PGA
• June 14 – National Flag…