When the SEO industry began, the only way to learn was by sharing information in the community through forums, conferences and later through social media. If you were experimenting and doing SEO, you were an SEO expert!

To this day, the best way to learn SEO is to follow experts and experiment.

SEO changes so rapidly on a daily basis SEO books are difficult to keep up to date with current practice, so social media and SEO conferences have always been the best sources for sharing and learning. And, following the right people is essential to make sure you are getting advice from people who really know their robots.txt from their rendering.

Following any one of the SEO experts on our list is a great starting point if you want to expand your knowledge and network, and to keep up-to-date and to learn from the best.

This list is not meant to be exclusive, nor is it a complete and definitive list of everyone that does deserve recognition. So, if your name is not on here, it doesn’t mean that you are not an SEO expert or that we don’t value you – please don’t take it personally.

Search Engine Representatives To Follow

Google:

Microsoft Bing:

198 SEO Experts to Follow Right Now

SEO has always been a generous community through sharing research, findings and ways to improve ranking.

A minority of individuals go above and beyond to share their knowledge and are constantly active on social media answering questions and giving their time.
Here are some of those people.

Marie Haynes

Owner / Marie Haynes Consulting

Follow @Marie_Haynes on Twitter

Follow Marie on LinkedIn

Mordy Oberstein

Liaison to the SEO Community / Wix

Follow @MordyOberstein on Twitter

Follow Mordy on LinkedIn

Dawn Anderson

Managing Director / Bertey

Follow @dawnieando on Twitter

Follow Dawn on LinkedIn

Read Dawn on Search Engine Journal

Dan Taylor

Head of Research & Development / SALT.agency

Follow @TaylorDanRW on Twitter

Follow Dan on LinkedIn

Read Dan on Search Engine Journal

Jes Scholz

International Digital Director / Ringier AG

Follow @jes_scholz on Twitter

Follow Jes on LinkedIn

Read Jes on Search Engine Journal

Fili Wiese

SEO Expert / SearchBrothers.com

Follow @filiwiese on Twitter

Follow Fili on LinkedIn

Mark Williams-Cook

Director / Candour

Follow @thetafferboy on Twitter

Follow Mark on LinkedIn

Ruth Everett

Technical SEO Analyst / DeepCrawl

Follow @rvtheverett on Twitter

Follow Ruth on LinkedIn

Read Ruth on Search Engine Journal

Tyler Reardon

SEO Manager / Chewy

Follow @TylerReardon on Twitter

Follow Tyler on LinkedIn

Shelley Walsh

SEO Content Strategist / SEJ

Follow @theShelleyWalsh on Twitter

Follow Shelley on Linkedin

Read Shelley on Search Engine Journal

Carolyn Shelby

Technical SEO & News SEO / ESPN

Follow @cshel on Twitter

Follow Carolyn on LinkedIn

Christoph C. Cemper

Founder and CEO / LinkResearchTools

Follow @cemper on Twitter

Follow Christoph on LinkedIn

Craig Campbell

SEO Trainer & Consultant / Craig Campbell SEO

Follow @craigcampbell03 on Twitter

Follow Craig on LinkedIn

Jackie Chu

Global SEO Lead / Uber

Follow @jackiecchu on Twitter

Follow Jackie on LinkedIn

Jeff Ferguson

Partner  / Amplitude Digital

Follow @countxero on Twitter

Follow Jeff on LinkedIn

Read Jeff on Search Engine Journal

Ross Hudgens

Founder & CEO / Siege Media

Follow @rosshudgens on Twitter

Follow Ross on LinkedIn

Cindy Krum

CEO & Founder / MobileMoxie

Follow @Suzzicks on Twitter

Follow Cindy on LinkedIn

Jan-Willem Bobbink

Freelance SEO Consultant

Follow @jbobbink on Twitter

Follow Jan-Willem on LinkedIn

Valentin Pletzer

Head of SEO / BurdaForward GmbH

Follow @VorticonCmdr on Twitter

Follow Valentin on LinkedIn

Lily Ray

SEO Director / Path Interactive

Follow @lilyraynyc on Twitter

Follow Lily on LinkedIn

Read Lily on Search Engine Journal

Suganthan Mohanadasan

Co-Founder & Technical SEO Lead / Snippet Digital

Follow @Suganthanmn on Twitter

Follow Suganthan on LinkedIn

Andrea Volpini

Co-Founder & CEO / Wordlift

Follow @cyberandy on Twitter

Follow Andrea on LinkedIn

Kristopher Jones

Founder / LSEO

Follow @krisjonescom on Twitter

Follow Kristopher on LinkedIn

Read Kristopher on Search Engine Journal

Taylor Berg

Senior SEO Manager / Talkspace

Follow @taylorannberg on Twitter

Follow Taylor on LinkedIn

Brodie Clark

SEO Consultant / Brodie Clark Consulting

Follow @brodieseo on Twitter

Follow Brodie on LinkedIn

Read Brodie on Search Engine Journal

Motoko Hunt

President & International Search Marketing Consultant / AJPR

Follow @motokohunt on Twitter

Follow Motoko on LinkedIn

Read Motoko on Search Engine Journal

Barry Schwartz

President and Owner / RustyBrick

Follow @rustybrick on Twitter

Follow Barry on LinkedIn

Adam Riemer

President / Adam Riemer Marketing, LLC

Follow @rollerbladeron Twitter

Follow Adam on LinkedIn

Read Adam on Search Engine Journal

Carrie Hill

Local SEO Specialist/Analyst / Sterling Sky Inc

Follow @CarrieHill on Twitter

Follow Carrie on LinkedIn

JP Sherman

Manager of Search & Findability / Red Hat

Follow @jpsherman on Twitter

Follow JP on LinkedIn

Carolyn Lyden

Lead SEO + Owner / Search Hermit

Follow @CarolynLyden on Twitter

Follow Carolyn on LinkedIn

Read Carolyn on Search Engine Journal

Steven Kang

Founder / SEOSignalsLab

Follow @SEOSignalsLab on Twitter

Follow Steven on LinkedIn

John Shehata

Global VP – Audience Dev.  / Condé Nast

Follow @JShehata on Twitter

Follow John on LinkedIn

Abby Hamilton

SEO Associate Manager / Merkle

Follow @abbynhamilton on Twitter

Follow Abby on LinkedIn

Read Abby on Search Engine Journal

Kevin Indig

Director of SEO / Shopify

Follow @Kevin_Indig on Twitter

Follow Kevin on LinkedIn

Read Kevin on Search Engine Journal

Jamie Indigo

Technical SEO Consultant / Not a Robot

Follow @Jammer_Volts on Twitter

Follow Jamie on LinkedIn

Read Jamie on Search Engine Journal

Max Prin

Head of Technical SEO / Merkle

Follow @maxxeight on Twitter

Follow Max on LinkedIn

Andy Betts

Executive Advisor and Consultant

Follow @andybetts1 on Twitter

Follow Andy on LinkedIn

Read Andy on Search Engine Journal

Claire Carlile

Digital Marketing Consultant / Claire Carlile Marketing

Follow @clairecarlile on Twitter

Follow Claire on LinkedIn

Andy Simpson

Local & Technical SEO

Follow @ndyjsimpson on Twitter

Follow Andy on LinkedIn

Damon Gochneaur

Founder /  Aspiro Agency

Follow @DamonGochneaur on Twitter

Follow Damon on LinkedIn

Alexis Sanders

Senior SEO Manager / Merkle

Follow @alexisksanders on Twitter

Follow Alexis on LinkedIn

Read Alexis on Search Engine Journal

Cyrus Shepard

Founder / Zyppy

Follow @CyrusShepard on Twitter

Follow Cyrus on LinkedIn

David Mihm

Founder / Tidings

Follow @davidmihm on Twitter

Follow David on LinkedIn

Mindy Weinstein

Founder & CEO / Market MindShift

Follow @mindyweinstein on Twitter

Follow Mindy on LinkedIn

Read Mindy on Search Engine Journal

Lukasz Zelezny

SEO Consultant & SEO Specialist

Follow @LukaszZelezny on Twitter

Follow Lukasz on LinkedIn

Krystal Taing

Solutions Engineer & Strategic Partnerships / Uberall

Follow on @krystal_taing Twitter

Follow Krystal on LinkedIn

Tim Capper

SEO Consultant / Online Ownership

Follow on @GuideTwit Twitter

Follow Tim on LinkedIn

Marcus Tober

Founder & Chief Innovation Officer / Searchmetrics

Follow @MarcusTober on Twitter

Follow Marcus on LinkedIn

Christina Brodzky

Founder & SEO Consultant / MediaSesh

Follow @cbrodzky on Twitter

Follow Christina on LinkedIn

Kelvin Newman

Founder / BrightonSEO

Follow @kelvinnewman on Twitter

Follow Kelvin on LinkedIn

Arnout Hellemans

Consultant / OnlineMarketThink

Follow @hellemans on Twitter

Follow Arnout on LinkedIn

Aysun Akarsu

Data Scientist / DatAIzer

Follow @aysunakarsu on Twitter

Follow Aysun on LinkedIn

Paddy Moogan

Co-Founder / Aira

Follow @paddymoogan on Twitter

Follow Paddy on LinkedIn

Shaun Anderson

SEO Consultant / Hobo-web.co.uk

Follow @hobo_web on Twitter

Follow Shaun on LinkedIn

Bibi Lauri Raven

Link Builder / BibiBuzz

Follow @BibiBuzzCom on Twitter

Follow Bibi on LinkedIn

Loren Baker

Founder / Search Engine Journal

Follow @lorenbaker on Twitter

Follow Loren on LinkedIn

Read Loren on Search Engine Journal

Rob Woods

Owner / Rob Woods Consulting

Follow @robdwoods on Twitter

Follow Rob on LinkedIn

Izzi Smith

Technical SEO Analyst / Ryte

Follow @izzionfire on Twitter

Follow Izzi on LinkedIn

Dave Davies

Co-Founder /  Beanstalk Internet Marketing

Follow @beanstalkim on Twitter

Follow Dave on LinkedIn

Read Dave on Search Engine Journal

Trond Lyngbø

Founder / Search Planet AS

Follow @TrondLyngbo on Twitter

Follow Trond on LinkedIn

Gerry White

SEO Director / RiseAtSeven

Follow @dergal on Twitter

Follow Gerry on LinkedIn

Casie Gillette

Sr. Director of Digital /KoMarketing

Follow @Casieg on Twitter

Follow Casie on LinkedIn

Read Casie on Search Engine Journal

Darren Shaw

Founder & President / Whitespark

Follow @DarrenShaw on Twitter

Follow Darren on LinkedIn

Alan Bleiweiss

Forensic SEO Consultant  / Alan Bleiweiss Consulting

Follow @alanbleiweiss on Twitter

Follow Alan on LinkedIn

Read Alan on Search Engine Journal

Jori Ford

Chief Marketing Officer / FoodBoss

Follow @chicagoseopro on Twitter

Follow Jori on LinkedIn

Bill Hartzer

CEO / Hartzer Consulting

Follow @bhartzer on Twitter

Follow Bill on LinkedIn

Read Bill on Search Engine Journal

Andrew Optimisey

Founder / Optimisey

Follow @Optimisey on Twitter

Follow Andrew on LinkedIn

Amanda Jordan

Local Search Analyst / LOCOMOTIVE

Follow @amandatjordan on Twitter

Follow Amanda on LinkedIn

Casey Markee

Founder / Media Wyse

Follow @MediaWyse on Twitter

Follow Casey on LinkedIn

Saijo George

SEO Strategy Director / Supple

Follow @SaijoGeorge on Twitter

Follow Saijo on LinkedIn

Andy Drinkwater

Freelance SEO Consultant / IQSEO LTD

Follow @iqseo on Twitter

Follow Andy on LinkedIn

Wil Reynolds

Founder & VP of Innovation / Seer Interactive

Follow @wilreynolds on Twitter

Follow Wil on LinkedIn

Faye Watt

SEO Manager / Superdry

Follow @FayeWatt on Twitter

Follow Faye on LinkedIn

Oliver H.G. Mason

Freelance Technical SEO

Follow @ohgm on Twitter

Follow Oliver on LinkedIn

Joe Hall

SEO Consultant & Principal Analyst / Hall Analysis LLC

Follow @joehall on Twitter

Follow Joe on LinkedIn

Kate Toon

Founder / Stay Tooned Inc

Follow @KateToon on Twitter

Follow Kate on LinkedIn

Brian Harnish

Lead SEO / iLoveSEO

Follow @BrianHarnish on Twitter

Follow Brian on LinkedIn

Read Brian on Search Engine Journal

Martin MacDonald

Founder / MOG Media Inc.

Follow @searchmartin on Twitter

Follow Martin on LinkedIn

Maret Reutelingsperger

Inbound Marketing Consultant and SEO / Mobe Digital

Follow @itsmaret on Twitter

Follow Maret on LinkedIn

Dr. Pete Meyers

Marketing Scientist / Moz

Follow @dr_pete on Twitter

Follow Dr. Pete on LinkedIn

Ryan Jones

SEO Group Director / Razorfish

Follow @RyanJones on Twitter

Follow Ryan on LinkedIn

Read Ryan on Search Engine Journal

Nik Ranger

SEO Specialist / StudioHawk

Follow @nikrangerseo on Twitter

Follow Nik on LinkedIn

Aaron Bradley

Knowledge Graph Strategist / Electronic Arts (EA)

Follow @aaranged on Twitter

Follow Aaron on LinkedIn

Jesse McDonald

Global SEO Strategist / IBM

Follow @jesseseogeek on Twitter

Follow Jesse on LinkedIn

Read Jesse on Search Engine Journal

Orit Mutznik

Head of SEO / SilkFred

Follow @OritSiMu on Twitter

Follow Orit on LinkedIn

Jamar Ramos

Partner & COO / Crunchy Links

Follow @JamRam33 on Twitter

Follow Jamar on LinkedIn

Andrew Charlton

Freelance SEO Consultant

Follow @bertiecharlton on Twitter

Follow Andrew on LinkedIn

Kelsey Jones

Marketing Consultant, Owner / Six Stories & StoryShout

Follow @wonderwall7 on Twitter

Follow Kelsey on LinkedIn

Read Kelsey on Search Engine Journal

Jono Alderson

Special Ops / Yoast

Follow @jonoalderson on Twitter

Follow Jono on LinkedIn

Jessica Levenson

Head of Digital Strategy & SEO / Oracle NetSuite

Follow @guerillagirl on Twitter

Follow Jessica on LinkedIn

Bryson Meunier

SEO Expert and Consultant

Follow @brysonmeunier on Twitter

Follow Bryson on LinkedIn

Andrew Shotland

CEO / LocalSEOGuide.com

Follow @localseoguide on Twitter

Follow Andrew on LinkedIn

Helen Pollitt

Managing Director & Lead SEO / Arrows Up

Follow @HelenPollitt1 on Twitter

Follow Helen on LinkedIn

Read Helen on Search Engine Journal

Nick Eubanks

Chief Strategy Officer / From The Future

Follow @nick_eubanks on Twitter

Follow Nick on LinkedIn

Areej AbuAli

Founder / Women in Tech SEO

Follow…