In the video below, Novicio and executives from publishers including Condé Nast, Dotdash Meredith and Thomson Reuters spoke with Digiday during the event to offer their assessments on the industry’s level of readiness and what still needs to be sorted out, a list that includes post-cookie measurement systems. In short, the list isn’t short, but the timeline to get that work done is with Google committing to disable the third-party cookie in its Chrome browser sometime in the second half of next year.

“As we get into January and through the first half of the year, I think we’ve got a lot of testing to do. And we’re in a pretty tight timeline, because tests take months to do and months to figure out. I think we’ll probably get there, but it’s gonna be a race,” said Dotdash Meredith chief innovation officer Dr. Jon Roberts.