The most-entered category this year was Best AI Tool. 

Typeface, a major standout in the category, is a generative AI application helping businesses create personalized content quickly and effectively. Typeface combines AI’s speed with meaningful brand personalization and control, meaning companies can generate personalized content at scale but not sacrifice privacy assurances. 

Reveal Mobile boasted the greatest number of finalist nominations — four in total. As a provider of location intelligence, geofencing and campaign attribution solutions, it partnered with Offbeat to run a paid social campaign on TikTok that drove location visits for one of the agency’s national restaurant clients. With Reveal Mobile’s geotargeting platform and foot-traffic attribution reporting, the TikTok campaign provided a 30X ROI, helping to prove the value of these tactics in the brand’s media mix. 

Calendly received a nomination for Best Sales Automation Tools and Platform for its launch of Calendly Routing, which helps pressured, time-strapped sales and marketing teams to qualify, route and book meetings quickly, speeding up the sales cycle, increasing conversion rates and providing a better customer experience. Users of Calendly Routing have created an automated, effective inbound sales process that yields conversion and drives alignment with marketing teams. Some have reported gaining 10–12 hours back each month that was previously spent manually managing the scheduling process. 

Minute Media’s Asaf Peled secured a finalist spot for Founder of the Year. As a leading technology and digital content company, Minute Media provides its clients with the tools to succeed in an ever-changing digital environment by leveraging its experience as a publisher. Asaf has led the company to tremendous success, including launching its own SSP, leading to an integrated partnership with Amazon Publisher Services’ TAM. Asaf also guided Minute Media into commercial partnerships, including collaborations with WhatsApp, Pennington, Pepsi, Kay Jewelers, Kia, Expedia, DoorDash and more. 

For Best Buy-Side Programmatic Platform, Yahoo, in partnership with Marriott, snagged a finalist spot for the “Where Can We Take You” campaign. Marriott leaned further into its existing partnership with Yahoo to increase brand awareness, attract new customers and drive bookings with increased campaign efficiency and return on investment. By leveraging a wide range of Yahoo services — from an interactive mobile trip planning tool and shoppable video to impactful DOOH in luxury fitness and gold environments — the campaign resulted in 2x consumer engagement and a 50% increase in return on ad investment. 

All in all, what the judges selected in 2023 shows that tech companies are empowering advertisers and publishers to offer more targeted, personalized campaigns, resulting in better returns and elevated customer experiences. 

See the complete list of finalists below. 

Best Affiliate Marketing Platform
Hilton & Rakuten Advertising: Data-Driven Affiliate Success
impact.com
Litter-Robot: Multi-Touch Affiliate Campaign with Partnerize

Best AI Tool 
BENlabs’ AI Creator Campaign Blasts Gel Blaster to the Top
Dstillery’s Map of the Internet
LivePerson & Virgin Media’s conversational selling machine
Papercup – AI dubbing Fremantle’s ‘Talent’ Franchise
Pixability + McGarrah Jessee: Leveraging  AI
Typeface – AI-Personalized Content for Enterprises

Best Attribution Tool
Customer Intelligence Tool
Dominos: Modeling Media Playbook for Growth
Experian Marketing Services and Cuebiq
Fetch’s Verified Incremental Measurement Methodology
Measured Incrementality Platform – Incremental Attribution
Reveal Mobile – Tying TikTok Ads to Store Foot Traffic
Spectrum Reach – TV Campaign, Pella Windows & Doors of WI

Best Buy-Side Programmatic Platform
AdTheorent
Atlas by Talon – Transforming Programmatic OOH
MediaMath scales global client from 1 market to 20 in a year
Nexxen DSP
Vistar & Church’s – Driving Foot Traffic through pDOOH
Yahoo & Marriott Where Can We Take You omnichannel campaign

Best Content Management System
eMagazines: Managing content/driving revenue for publishers

Best Content Marketing Platform
Critical Mass
Curacity 
Island Cruising NZ Quadrupled Its Customer Base with Issuu
Linkwell Health
Nativo
Optimizely

Best Cookieless Identification Technology
fullthrottle.ai uses cookieless ID technology to lift sales
Havas future-proofs clients’ addressability with ID5
JLo Beauty’s Email & Text Capture Grows 100% with Wunderkind
Ogury, the future-proof cookieless advertising technology
Quantcast – Cookieless Performance Targeting for “& Juliet”
SORT Drives Cookieless Innovation for Mercedes-Benz USA

Best CRM Platform
Act! Premium Cloud
Launch of stc NAWAQL
Merlin – Wizard 2.0, the Independent Music Industry’s CRM

Best Customer Data Platform
Decile 
Epsilon – Epsilon Digital Customer Data Platform (CDP)
Lytics & Land O’Lakes: Web Personalization with a CDP
MongoDB and Twilio Segment unlock data for personalization
Olo & BelAir Cantina – Elevating the Guest Experience
Treasure Data powers leading automaker to turbocharge growth

Best Data Lead
Jonathan Zile, PulsePoint
Will Sach, Director of Data Strategy at News UK

Best Data Management Platform
Audigent’s DMP Massively Boosts Core Metrics for Slickdeals
Club Carrefour – Growing through Smart Use of Data
News UK: Nucleus programme
Permutive helps PMC drive value for brands via direct-sold

Best Data Team
Demandbase
Fifty & Avalon – ‘Shagged. Married. Annoyed’ The Arena Tour
New York Times Advertising Audience Strategy Team
News UK’s Nucleus programme team
Ovative Group’s Marketing Measurement and Analytics Team
PulsePoint

Best E-Commerce Technology
Bambuser Video Commerce Platform
Best Buy’s shopping experience goes virtual
GroupBy Product Discovery Platform
LivePerson & Virgin Media’s conversational selling machine
RevLifter: The Intelligent Offers Platform
Yext in partnership with Casio

Best Esports/ Gaming Ad Technology
A court-to-screen campaign for The NBA with VDO.AI
Equativ Game Connect – Gaming Exchange Commercial Launch
Gamelight’s AI Platform for Mobile Games Marketing
OneFootball, SPORTFIVE and Bidstack – No One Gets You Closer
TrafficGuard – PPC Protect

Best Event Platform
Kaltura Events
Wistia Live

Best In-Store Technology
Cooler Screens
The CR Recommended Mark: Meeting Shoppers Where They Are

Best Influencer Marketing Platform
Brandwatch & Insta360 – Success with Influencer Management
Gumball
How Spectrum Brands and Mavrck Activated Four Pet Brands
Influencity 
Tagger: The Platform Revolutionizing Influencer Marketing

Best Location Data Platform
Foursquare Powers Redfin to Boost Home Buyer Experience
Hyper-Contextual Local Ads: Win More Customers with Lastmile
InMarket and Bob Evans Farms – Launch of Mashed Cauliflower
Locala & Captura Group – Increasing Sales for La Vaquita
Race to local domination: DAC & NAPA’s winning formula
Reveal Mobile – Tying TikTok Ads to Store Foot Traffic

Best Marketing Analytics Platform
Digital Remedy
Known and AMC+ Mayfair Witches
Ovative Group’s Marketing Analytics Platform (MAP)
Pecan Empowers Marketers with Low-Code Predictive Analytics
Pickaxe – Improved ad performance and channel ROAS
Upwave + TheTradeDesk, Optimize via Persuadability ScoresTM

Best Marketing Automation Platform
Club Carrefour – Growing through Smart Use of Data
Cognitiv’s NeuralMind Platform – Adam & Eve Campaign
Dominos: Modeling Media Playbook for Growth
Flight Control Drives Multi-Tier Conversion Lift for Hyundai
Fluency 
GetResponse
Inuit Mailchimp

Best Measurement Solution
Bombora
Fospha & Huel on TOF measurement
LoopMe’s AI-powered measurement drives healthy ROI for Quorn
Measured Incrementality Platform – Incremental Attribution
Proving Behavioral Impact with DISQO Outcomes Lift
Reveal Mobile – Tying TikTok Ads to Store Foot Traffic

Best Mobile Marketing Platform
Adjust Suite: Scaling Cross-Channel Marketing for App Growth
AdTheorent
AppsFlyer and Meta Help Rocket Studio drive 6x revenue lift
Gamelight’s AI Platform for Mobile Games Marketing
Liftoff
PLAYSTUDIOS’ playAWARDS

Best Monetization Platform for Publishers
Adtelligent
Chartboost
Keystone by Outbrain
Nucleus & Vouchercloud – Maximizing Publisher Revenue
Playwire Maximizes Revenue for Gaming Community GTPlanet
PubMatic’s OpenWrap Boosts Revenue, Matched Impressions

Best Native Advertising Platform
AdAdapted Increases Cart Transfer Rates for eGrowcery Brands
The Loop Leverages Taboola to Drive ROI & Brand Awareness

Best Partner Clean Room
Disney’s Clean Room: Unlocking Incremental Audiences
MiQ Develops Unique Clean Room Solution for BASK
Renault & Axel Springer boost ad performance with InfoSum

Best Personalization & A/B Testing Platform
Dugout 
Evocalize Boosts ROI with Amplitude Experiment
Flight Control Drives Multi-Tier Conversion Lift for Hyundai
JibJab Boosts CTR 30% with MoEngage Personalization
KFC Philippines x Braze
Optimizely

Best Podcast Platform 
Gumball

Best Sales Automation Tools & Platform
Calendly – Routing Turns MQLs into Sales Meetings Instantly
Diplomatic Language Services Boosts Productivity with Conga
Impartner Redefining Campaign Optimization with AI
Seismic Enablement Cloud Empowers Customers to Grow and Win
stc – mywholesale portal

Best Sell-Side Programmatic Platform
Beachfront | The Sell-Side Ad Server Built for Convergent TV
Magnite’s ClearLine paves the way to premium video inventory
Nexxen SSP
Permutive helps PMC drive value for brands via direct-sold
Publica
Reset Digital Provides Best Ad Results for Troy-Bilt

Best Social Marketing Platform
Brandwatch empowers Glossier’s audience growth & engagement
Evocalize – Local digital marketing tools for franchisees
Khoros for Social Media Management

Best Subscription Platform
Best Buy’s membership options tailor to budget and lifestyle
Fooji – Crowdsail
Reveal Mobile – Tying TikTok Ads to Store Foot Traffic

Best Sustainable Ad Tech Platform
AY, shaping a greener future for programmatic
Carbon Neutral Ads with Sharethrough GreenPMPs™
Duration Media – Sequency™ – Ad Tech That Reduces Co2
Good-Loop’s Green Ad Tag
The “OpenX Path to Net-Zero”
Viant Adtricity – Fostering Sustainable Digital Advertising

Best Video Ad Server
Beachfront | The Sell-Side Ad Server Built for Convergent TV
Publica

Best Video Management Platform
Bambuser Video Commerce Platform
Emplifi & Bensons for Beds – One-to-one live video shopping
Endeavor Streaming Partnership with Feld Entertainment
Kaltura TV Platform
Peerly Inc. – Immersive Video Management Platform
Wildlife Studios & tvScientific

Founder of the Year
Allego Revenue Enablement Platform, Yuchun Lee
Asaf Peled, Minute Media
Audigent Founder and CEO, Drew Stein, Pioneers New Programmatic Approach
Erik Requidan and Justin Hansen Prove the ROI of DEI, Media Tradecraft
Sabio Holdings, Aziz R.